If you advertise your website on Google AdWords, or MS Bing/Yahoo Adds, chances are that you found out that you can spend a lot of money on these PPC (Pay Per Click) campaigns without getting reasonable return. The fact of the matter is that long tail keywords ( longer more specific keywords) convert better than a short…

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How to change a website domain or migrate a website with minimal adverse effect on the sites SERP ranking. The first thing to ask is will changing our web site domain affect our search engine rankings? As with many SEO related questions, the short answer is, “It depends”.  Firstly, we need to define the scope of…

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Guidelines on how to write SEO optimized web content! Choosing your Keywords / phrases It’s recommended to target no more than: 3-5 Keywords per page and 10-25 keywords per medium site Keep keywords related to your specific industry and your service / products. Try targeting long tail keyword based on location such as “Yoga in…

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Using Keyword Phrases A number of the tips below have to do with using keyword phrases. There are various tools you can use to research keyword phrases. 1. Keyword in Title Probably the one most import things on your page in terms of SEO is your title. Make sure that your title contains your keyword…

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“So many users feel their website is underperforming and they wonder if they’re missing the SEO basics for WordPress. After working with lots of WordPress website owners, I can validate they are indeed missing the basics” These users thought WordPress was supposed to be super SEO friendly and they thought they would add an SEO plugin…

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Search engines do two things: Crawling and indexing Providing answers Just remember this fundamental basic when you work on WordPress SEO for your site. Crawling and indexing is how search engines make sense of the crazy traffic jam that is the interweb! This is a difficult task and needs to be done efficiently. Your job…

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“Building websites for users should be your utmost priority, but that doesn’t mean you should neglect building your WordPress site for SEO. The reason being is that search engines, as powerful as they are, simply are not as sophisticated humans” For instance, when a human sees an image of a tree, they may be able…

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Google’s latest search engine update (code name: Panda) caused a ranking drop for many websites. Google wants to reduce the rankings of low-quality content in the search results. Google has published some questions that will help you to judge the quality of your site: Can your web page content be trusted? Would you trust the…

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Google Caffeine is the name for the new method that Google uses to index web pages. In contrast to Google’s old method, Caffeine can index new web pages faster. Google changed they way in which they index the web because they want to show new pages more quickly in the search results. What is the…

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