Using Keyword Phrases
A number of the tips below have to do with using keyword phrases. There are various tools you can use to research keyword phrases.
1. Keyword in Title
Probably the one most import things on your page in terms of SEO is your title. Make sure that your title contains your keyword phrase. In WordPress, your title should automatically be put into H1 tags. H1 stands for Header 1, or the largest possible headline.
2. Keyword in URL
You’ll also want to make sure that your main keyword phrase is in your URL. In WordPress, your URL should be created automatically for you when you create your title.
3. Keyword Near Beginning of Post
Another good tip is to use your keyword phrase somewhere near the top of your post. It doesn’t have to be at the very beginning, but maybe within the first 100 words might be good. You might want to also mention it some more in the body of your text in different places.
4. Use Subtitles
Using subtitles can do a number of good things for your post.
1. They organize the post.
The first thing subtitles do is help organize your post both for reader and for search engines. Search engines like well-structured content.
2. They help readers scan the post.
They also help readers scan the post easily. Most people scan when they get to a page. They want to decide if they’re going to keep reading or not, and so subtitles are easy for their eyes to land on as they move down the page.
3. They give you another chance to enter important keywords.
Something else subtitles do is that they give you another chance to use header tags to tell the search engines that these are important main points.
s the title of your post will go into an H1 tag, and you only want one of those on your page, your next level of subtitles should be put into H2 tags.
And then if you have sub-subtitles, you can move to H3 tags.
The keyword phrases you put into these subtitles should be important concepts related to the main idea of the post, which is found in your main keyword phrase, of course.
5. Related Keywords and Phrases
As mentioned in the subtitles section, using related keywords phrases can be a good idea. You can spread them throughout your content. Just be sure to make sure they are closely related to your main topic. Don’t stretch a topic just to get a keyword phrase into the mix. If you do that, you will likely be providing very “thin” content, and it won’t help you or your visitors.
6. Use Meta Data to SEO Images
Search engines are getting better at figuring out what’s in a photo, but compared to humans, they aren’t really close at all.
Because of that, you need to use the “meta data” in a photo to tell them. In other words, you need to describe the photo for the search engines behind the scenes.
WordPress makes it easy to do this. Whenever you edit a photo or view it in the Media Library, there are boxes that you can fill in with this information.
You will want to look at possibly using the following data to help SEO an image in WordPress:
- Alt Text
- File name
7. Reduce Image File Size for Speed
The amount of time it takes your page to load for a visitor is an SEO factor. Search engines don’t want to send people to pages that are going to frustrate them, and little will frustrate a visitor more than a slow-loading page. Large images are often at least partly responsible for a slow-loading page. And so reducing your images is always a smart move.
8. Internal Links
Links are still the most important thing in SEO, and even links on your own site are important. So linking between related posts can help you. WordPress makes it easy to find and link related content with their link tool.
9. External Links
Linking out to reputable resources can also help your SEO. This works because a link to a RELATED reputable resource means that your providing your visitors value. Again, search engines want visitors to be happy when they send them to a page. If you’re acting as a good resource, than that’s going to make people happier with your page.
10. Social Media
While social media signals may or may not directly affect search rankings at the time of this writing, there’s no question that if you get more social media buzz, then you are increasing your chances of getting links and mentions all over the web. Of course there are lots of different social media plugins you could use to help in this department if you theme doesn’t have something built in. Which one you choose will depend on what you’re looking for and the style of the plugins.
12 October 2015